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« Back to Inbox More Actions... Mark as read Mark as unread Add star Remove star Mute -------- Apply label: Personal Receipts Travel Work ‹ Newer 7 of 12352 Older › Collapse all Print New window Free conversion optimization help Inbox Val Danylchuk Fri, Feb 11, 2011 at 2:10 PM To: Dele Onibalusi Reply | Reply to all | Forward | Print | Delete | Show original Hi Onibalusi, I'm thinking of offering free help in conversion rate optimization to one website a week and publishing case studies. Would you like to have some of your websites among the first to be featured? The only requirements are: - a measurable conversion target (subscriptions / sales / click-throughs / email opens / replies) - at least 20-50 conversions per week at the current rate on that target - agreement to share the test cases and results on my blog I offer you my optimization advice and possibly some technical help with setting up split tests. You will also get some publicity and a link from my blog. What do you think? Best regards, Val Danylchuk http://web-tracking-guide.com/blog/ Reply | Reply to all | Forward | Print | Delete | Show original Dele Onibalusi Fri, Feb 11, 2011 at 2:20 PM To: Val Danylchuk Reply | Reply to all | Forward | Print | Delete | Show original Hi Val, That's a great offer and I'd be more than happy to have you help me improve conversions on my blog. I'd like to know more about what I need to do. Thanks so much, -Onibalusi - Show quoted text - -- PS: You might want to subscribe to my blog here: http://www.youngprepro.com/subscribe Thanks a lot! Val Danylchuk Fri, Feb 11, 2011 at 2:30 PM To: Dele Onibalusi Reply | Reply to all | Forward | Print | Delete | Show original That's great to hear! First thing, we need to identify the conversion targets. I suggest that we pick several of them. Think of any bottlenecks where you have relatively many visitors who have to perform some action. Some examples: - sales letter: perform a purchase - squeeze page: subscribe to a newsletter - affiliate link: click through You may be able to think of other cases that apply to your website. I would suggest to pick those where you currently have at least 20-50 conversions a week, because that gives us enough data to perform a test within reasonable time. The more, the better. Please list any potential conversion targets, URLs and current statistics. I promise to keep them confidential until we discuss further details. Then, I will email you back and describe what possible ways of improvement I can suggest, and how we can set up the tests from technical point of view. Best regards, Val - Show quoted text - Reply | Reply to all | Forward | Print | Delete | Show original Dele Onibalusi Fri, Feb 11, 2011 at 2:35 PM To: Val Danylchuk Reply | Reply to all | Forward | Print | Delete | Show original Hi Val, That's great! Given that I'd like to improve 2 things: 1. The number of people who subscribe to my blog RSS - I get over 40 subscribers weekly but with the current number of visitors (currently 9,000+ monthly) I get I think it can be improved. 2. The number of people opening my emails. I have almost 1000 mailing list subscribers but around 150 open my emails at most. 3. I want my squeeze page at guestbloggingguide.com to convert more; it only converts around 25-20%. There are days I have as much as 100 visitors to it but I only get around 20 subscribers. I'd like to know what you think. - Show quoted text - -- - Show quoted text - Reply | Reply to all | Forward | Print | Delete | Show original Val Danylchuk Fri, Feb 11, 2011 at 2:58 PM To: Dele Onibalusi Reply | Reply to all | Forward | Print | Delete | Show original Hi Onibalusi, I do have a few suggestions on these. I would ask you to discuss and plan all of them before implementing any, because you don't want to have one test influence the others. 1. RSS subscriptions are very hard to split-test, so I suggest the following: - write down your statistics for the last month or so (say, 9,000 visitors and 160 new subscribers = 1.8% conversion) - try my suggestion for a week - check the results for statistical significance (I'll tell you how) - if necessary, run the test a little longer. Now, what I suggest for improvement here is install these two WP plugins: WP Greet Box - greet new visitors and offer to subscribe via RSS http://omninoggin.com/projects/wordpress-plugins/wp-greet-box-wordpress-plugin/ Share and Follow - cool-looking and highly visible subscription sidebar http://share-and-follow.com/wordpress-plugin/ You can see both of them in action at my blog, they work great for me: http://web-tracking-guide.com/blog/how-to-use-tracking-to-get-more-daily-readers/ 2. I do have a system for optimizing AWeber subscriptions with split testing. I was able to raise my first message open rate from 20% to 40% that way. It requires some tinkering, though. You will have to setup 2 lists in AWeber with exactly the same follow-up messages but different subject lines. We can brainstorm for better subject lines together. Also, you will need to set up a small custom script to assign your new subscribers to those two lists at random. I can help you with that. This takes a lot of work on your side, mainly setting up the AWeber lists and tweaking the subscription form code, but the results can be great. Are you ready to get into this? 3. Here, you have a good conversion rate already, but we may be able to improve it. In this case, a simple A/B test with Google's free Website Optimizer tool will help: http://web-tracking-guide.com/blog/split-test-5-minutes/ You will need to create an alternative page with some changes. Again, we can brainstorm together on what to improve. We may need to test several different changes over a course of a few weeks before we see any serious improvement, because your current conversion rate there is already great. Are you ready to implement all these? Will you agree to thoroughly document everything you do with detailed statistics and screenshots? I will share a brief report about this case study on my blog (with links to you, of course), and I will publish a detailed report with all exact figures, scripts, screenshots as a whitepaper that I will use to attract more subscribers for me. I will also ask you to blog about this if we succedd, without revealing too much technical details, although this is completely optional. What do you think? Best regards, Val - Show quoted text - Reply | Reply to all | Forward | Print | Delete | Show original Dele Onibalusi Fri, Feb 11, 2011 at 3:10 PM To: Val Danylchuk Reply | Reply to all | Forward | Print | Delete | Show original Hi Val, This is awesome but if you take a look at my blog (YoungPrePro.com) you will notice I have something to the first point implemented (even better). Concerning the second point I presently don't use Aweber but a self-hosted email script (interspire email marketer - it is very robust though). And concerning the subject line that will be awesome, I will even appreciate if you can give me tips or keywords to improve email open rates. I will be reading and implementing your split testing tips soon and yes, feel free to blog about it, and sure, I can also blog about it once I see an improvement - and even recommend you to my readers :) Thanks so much! - Show quoted text - -- - Show quoted text - Reply | Reply to all | Forward | Print | Delete | Show original Val Danylchuk Fri, Feb 11, 2011 at 3:43 PM To: Dele Onibalusi Reply | Reply to all | Forward | Print | Delete | Show original Hi Onibalusi, I did take a look at your blog before making my suggestions. You've got a great new design by the way, looks really cool! 1. Regarding RSS subscription - what do you have implemented that beats those two tools I mentioned? I only noticed the "Get on Board" box in the sidebar. It has a perfect design, but it's just sitting there in the part of the page which is often disregarded as advertising area. Are there other RSS subscription widgets I did not notice? WP Greet Box appears right at the top of the article for new visitors. It greets them with customized messages, depending on where they come from. For example, "Hello Googler!" or "Hello Facebook fan!" These are customizable. Many people report it increasing RSS subscription rate, and it worked for me, as well. Share and Follow sidebar sticks to the right-hand side of the page, and stays there as your visitors scrolls through the article. You have to see it to appreciate the effect. Any time your reader decides the article is good, the RSS and other buttons are right there on the sidebar. Let me know if you might consider these two. I suggest that you simply try them for one week (they are free of charge) and take them down if they don't improve your RSS subscribe rate. 2. Regarding your email solution - sorry, I saw AWeber in page source and jumped to conclusions. Now I realise I was wrong.